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trusted dementia guidance

Support for Families.
Expertise for Organizations.

Trusted education, coaching and advisory support that brings clarity, confidence and a clear path forward.

For Families
For Organizations

MEET DAWN PLATT

Experienced Dementia Care Consultant for Families and Organizations

Senior Living & Dementia Care Experience
0 +Years
Multi-State Operational Experience
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Programs Created - Signature Memory Care, Models Created, and Led
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For more than 30 years, Dawn Platt has helped families, professionals and senior living organizations better understand and respond to dementia. Her work combines clinical experience, national Memory Care leadership and evidence-informed education with a deeply human philosophy: understand the person first. Today, Dawn brings that experience to families seeking guidance and organizations working to strengthen the way dementia care is delivered.

Explore Dawn’s Experience

Ways to work with dawn

Dementia Coaching for Families and Dementia Consulting for Organizations

 

Dawn’s work is built around two distinct needs: helping families navigate the realities of dementia and helping organizations strengthen the way dementia care is understood, designed and delivered.

FOR FAMILIES

Dementia Coaching & Navigation

Dawn may be right for your family if you are:

  • Unsure whether changes you’re seeing are normal aging or dementia
  • Struggling with behavior, communication or safety concerns
  • Facing care decisions, family disagreements or a transition
  • Feeling overwhelmed and unsure what to do next
Explore Family Support

FOR ORGANIZATIONS

Dementia Consulting & Advisory

Dawn may be right for your organization if you need to:

  • Strengthen or evaluate a Memory Care program
  • Improve dementia training and staff competency
  • Reduce risk and create greater consistency across teams
  • Develop a program, product or strategy with expert dementia insight
Explore Organization Services

WHY DAWN

National Dementia Expertise Grounded in Real-World Care

For more than 30 years, Dawn Platt has worked at the intersection of dementia care, senior living leadership, education and advocacy. Her experience spans national Memory Care strategy, program development, workforce training, operational improvement and family guidance, giving her a rare perspective that connects evidence-informed dementia care with what actually works in real life.

205 Communities

Leadership across 39 states and seven senior living companies.

Award-Winning Leadership

2025 Memory Care Innovation Award, Senior Housing News.

3 Memory Care Programs

Creator of Luminescence, SHINE and GLOW.

Education + Advocacy

NCCDP and Florida ADRD Trainer, FSLA Board Member/Consultant, member of the Alzheimer’s Association Dementia Care Roundtable, and contributor to statewide dementia legislative advocacy.

Experience that spans care
to leadership

From direct care and family support to national Memory Care leadership, education and advocacy, Dawn’s experience spans every level of the dementia journey. That perspective allows her to connect evidence-informed practices with the realities families, professionals, and organizations face every day.

LET'S CONNECT

Start With a Conversation

Whether you’re seeking support for your family or expertise for your organization, you don’t need to have every question figured out. Schedule a complimentary discovery call to share what’s on your mind and explore how Dawn can help.

Continue exploring

Support Beyond the Conversation

Helpful guidance and thoughtful conversations, whenever you need them.

FOR FAMILIES

Guidance You Can Always Return To

Explore guidance and resources designed to help families understand dementia, navigate care decisions and feel more confident supporting someone they love.

Explore Family Resources

FOR ORGANIZATIONS

Expertise You Can Put Into Practice

Explore insights, training and practical guidance designed to help organizations strengthen dementia programs, support teams and improve the way care is delivered.

Explore Organization Resources

The Disappearing Mind

Conversations That Bring Understanding

Join Dawn Platt for thoughtful conversations about dementia, caregiving and the people behind the diagnosis.

Listen to the Podcast

IN THEIR WORDS

Trusted by Those Who Know Her Work

Dawn’s work is known for the rare combination of deep dementia expertise, practical guidance and genuine compassion. Hear from the professionals, organizations and families who have experienced the difference she brings to dementia care.

Dawn Platt is one of the most gifted dementia professionals I have ever met and worked with—deeply knowledgeable, and even more deeply compassionate. I will never forget watching her at a conference when an exhibitor began to struggle and no one understood why. Dawn recognized immediately what was happening, sat with him in his swing on the exhibit floor, and quietly helped him find his calm. That is who she is: a nationally recognized dementia expert, trainer and coach. With more than 30 years of experience, she specializes in person-centered memory care, therapeutic programming, training staff and family caregivers, and advocating for senior memory care legislation—bringing both skill and heart to the families, staff and organizations who need her.

Gail Matillo President/CEO, FSLA

Dawn Platt brings a complete understanding of dementia and memory care that few people can match. She was my trusted partner for Florida Senior Living Association’s memory care advocacy efforts, accompanying me during face-to-face meetings with bill sponsors and other key legislators. Dawn helped ground those discussions in what the proposed legislation would actually mean for residents, families, and providers. Her credibility and expertise made those conversations more practical and useful - and helped lead to passage of a memory care specialty license for Florida’s assisted living facilities.

Jason Hand COO & General Counsel, FSLA

Dawn never took over. Instead, she helped us communicate more effectively, ask better questions, anticipate what might come next, and remain focused on Dad and what mattered most to him. The strongest recommendation I can give is this: I began the process believing that hiring Dawn was an unnecessary expense, but I came away convinced that her guidance was an investment in our entire family and money well spent. During an extraordinarily difficult chapter, Dawn helped us navigate both the practical and emotional realities of our father’s decline. Most importantly, she helped us move through the experience together as sisters. For that, I will always be grateful. I wholeheartedly recommend Dawn to any family facing the decline of a parent or loved one. When families are overwhelmed by difficult decisions, distance, and emotion, having the right person beside them can make an enormous difference. She was that person for us.

Julie Brannan Hodge Family

faqs

Frequently Asked Questions

Whether you’re navigating dementia within your family or seeking expert guidance for an organization, these answers can help you understand what working with Dawn looks like and where to begin.

Book a Discovery Call →

Your first session is a focused conversation about what is happening now, what has changed and what concerns you most. Dawn helps you identify immediate priorities, make sense of the situation, explore practical options and determine clear next steps. Depending on the service selected, follow-up may include recommendations, educational resources or a personalized Dementia Navigation Roadmap.

No. Families often contact Dawn when they are noticing cognitive changes, have questions following a diagnosis or are simply unsure what to do next. Dawn provides education and guidance, but her services do not replace medical evaluation, diagnosis or treatment.

Dawn offers different levels of support depending on whether you have one focused concern, need a comprehensive consultation or want ongoing guidance. A complimentary 30-minute Discovery Call can help identify your primary concern and determine which service is the best fit.

Yes. Family coaching and dementia navigation services are available virtually nationwide. Limited in-person consultations may also be available within Dawn’s local service area.

Dawn works with organizations on dementia and Memory Care consulting, program development, operational assessments, workforce training, leadership education, expert advisory, product and vendor consultation, workshops, speaking and other customized initiatives.

Both. Engagements are tailored to the organization and may range from a focused consultation or training session to multi-day assessments, project-based work or ongoing advisory relationships.